AVAAZ: MAKING STRIDES IN CIVIL ACTIVISM

Avaaz, a civic organization that is based in the United States, was first unveiled in January 2007. Its initial primary focus was to defend and stand for the better living of people on this planet. It was to achieve its goals through talking to and sensitizing people on problems and issues that regard climate change, human rights, and animal rights as well.

Ricken Patel is the founder and CEO of the nonprofit organization. The organization was also started by groups which included Res publica and MoveOn. Org which is a non-profit organization as well. It is a public policy advocation group. The service employees international union not only helped in its formation but also supports its actions.

Ever since the year 2009, the organization has accepted no donations whatsoever from anyone but instead greatly leans towards the generous contributions of its own members to raise the money that it needs to carry on with its activities. The members have managed to raise over 20 million dollars. The other mission that is important to Avaaz is to try and turn the world that we currently have into the world that many people dream of but cannot have yet.

There was a time when the organization undertook global campaigns in over thirty countries with more than thirty employees. The main modes of campaign and communication were emails. The tactics used varied greatly according to the needs at hand. They included online public pet tools, advertisements, and legal communications advice. Most of these campaign strategy selections came from the members of the organization.

Ricken Patel, the president of the organization, studied political philosophy and economics (PPE) at Balliol college, Oxford University. He also manages the organisation with other people including Tom Pravda, Tom Perriello and Elli Preser among others.

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